Starbucks now has three types of in-store product lineup targeting customers with different lifestyle.
For instance, drip coffee is definitely for a busy guy like Jack Bauer (of "24" the TV drama), who wants caffeine "right now!". The only problem is, he must be in such a hurry that time is running out before a barista to prepare for a cup in a couple of minutes. Or worse, Jack is gonna point his gun at a barista and even threat him!! He'd better get one of Starbucks Discoveries at a convenience store like Seven Eleven.
Whole bean coffee is for a noble man who has someone else to grind beans and prepare a fresh cup for him at home. But, unfortunately not for Jack and the Beanstalk. Beans won't grow over a night to touch clouds. Cuz it's roasted!!
The company's brand-new VIA is perhaps for Jack Sparrow from "Pirates of Caribbean". In Japan, this was introduced on April 14. Yes, it's absolutely quick. And convenient. The specialty coffee company says it took 20 years to develop the product. Well, to be honest, I did not notice a diffrence from others like Nestle. In the first place, I do not drink instant coffee, though.
It's always good to have an option in our life. I wonder if the marketing strategy of Starbucks is VIAble, though.
Whatever you choose, just enjoy your coffee break.
Cheers!
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Correction: A new Starbucks store in Kichijoji is not a 3-floor. The building does have 3 floors, but 2nd & 3rd floors are open for rent.
