12/29/2007

スタバではトールを買え(Buy a "tall" cup of coffee at Starbucks)

"スタバではグランデを買え (Buy a "grande" cup of coffee at Starbucks)" is one of best-selling books lately. But, I would say, buy a "tall" cup of coffee at Starbucks: スタバではトールを買え. Why?

Just think about the principle of declining marginal utility. It's not always true to say, the more one gets, the happier one is. No one can drink a gallon of coffee at once. "Grande" size might be able to maximize your total utility, but it is most likely that your incremental utility will be less than the one you can get from "tall" size.


Also, coffee is different from beer or coke. Many would not drink coffee in one gulp but sip slowly. A "venti" or "grande" cup of coffee will get cold unless you drink fast.

Now all you have to do is:
To bring your tumbler with you not only for getting JPY20 off but also for a nice cashier's filling more than you ordered. Hence, it is preferable to bring a "grande" size tumbler for ordering "tall" size. Note: it is also possible that the cashier fills your cup less than the amount of "tall".
So, just cross your fingers and smile at the cashier as much as you can. Good Luck.

12/16/2007

"First Love" (by Hikaru Utada)

It was 1996 when I fell in love with her at my first sight in Manhattan. Later in 1998, I had a rendez-vous with her in Midwest. She looked so beautiful and gorgeous as before. Yet, I was so timid that I rather chose to flirt with other girls, giving up dating with her.

Torn my heart apart, I came back to Tokyo in 2000. It didn't take a long time for me to realize she's in Tokyo. To tell you the truth, she came to Tokyo even before I was back!! Meeting once means only accidental (偶然). Twice means necessary (必然), but three times means inborn (自然). In other words, it's a destiny. I couldn't be shy any more. I took a brave step.

I couldn't stop loving her. Now I'm totally committed and faithful. I meet her every single day.


She is Starbucks Coffee. My life-time commitment will last forever unless the coffee shop won't be "McDonaldized". But, to be honest with you, I've already had an "adultrey" with another lady. Her name is "Coffee By Design" feat. 7 falvors of Da Vinci Latte such as Funky Monkey and Casco Bay Berries.

www.starbucks.com/
www.coffeebydesign.com/

Beefeater

Had a business trip to the US last month. During the trip, I had:
  • Kansas City Strip 12 oz. in Kansas (by the way, Kansas City is in Missouri, not in Kansas)
  • Chinese food (such as beef stir-fry) in Kansas
  • Mexican Beef Burritos in Chicago
  • New York City Strip 12 oz. in NYC
  • Galbi, Korean style grilled beef ribs, in NYC (K-town)
Oh, did I tell you this was a BUSINESS trip? And I have nothing to do with beef industry, by the way. Plus, I don't drink "Beefeater".