A couple of weeks ago, as visiting Seoul, South Korea, I was delighted (and a little excited) by finding out what Japan has lost for a long time. It's neither historical buildings nor traditional lifestyle but Dunkin' Donuts and Burger King.
Once the two American fastfood retailers had launched their business in Japan, but withdrawn due to unsuccessful operations (I'm not quite sure about the facts though). But, reportedly Burger King is coming back this summer alliancing with Lotte, one of Korea's largest conglomerates. Lotte was first established in Tokyo by a Korean Japanese.
How about Dunkin' Donuts? I guess (it's only my guess and WISH) the doughnuts company has been thinking about the return, especially after seeing the successful start of Krispy Kreme doughnuts in Tokyo. Plus, Dunkin' Donuts is a big sponsor of Boston RedSox at which two Japanese pitchers have started their MLB career this year. Every time their match or interview is broadcast, Dunkin' Donuts logos are here and there. To me, it seems like the Donuts company has already started its marketing for Japan.
If Dunkin' Donuts reopens its store in Tokyo, we will be benefitted hopefully by:1. having a less waiting time at THE Krispy Kreme store. It has been manipulating a marketing strategy and only opened a single store since last December. But, the company might quickly open new stores if its rival decides the reentry into the Japanese market.2. having less lousy food menu at Starbucks As a specialty coffee store, its coffee is awesome, but its food is aweful: expensinve and not tasty. Hopefully, the coffee company will renew its food menu.
To me, Starbucks is the best coffee and Krispy Kreme the best doughnuts. But, if I have to choose a set of coffee and doughnut, I'd rather go to Dunkin' Donuts.
PS. Did you notice that title came from Lion King's soundtrack, "Circle of Life"?
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment